Evaluate how the marketing strategy of Google Inc aided to its Article

Evaluate how the marketing strategy of Google Inc aided to its economic rise and sustainability. Where is this success attributed to - Article Example However, the Web of 1996 was considerably different compared to what it is now. Anyone who presently uses a search engine can vouch that the completeness of the index is not the only factor in the quality of search results (Bagdikian, 1997). Junk results many times erase any results that a user is interested in. In fact, as of June 1997, merely one of the top three commercial search engines returned its own search page as a response to its name in the top ten results (Kleinberg, 1998). One of the main reasons of this problem was that the number of documents in the indices had been rising by many levels of magnitude, but the users ability to view documents had not. People only wanted to view the first few tens of results. Due to this, as the collection size increases, tools that have very high precision (number of relevant documents returned, e.g. in the top ten of results) are required. Of course, it was desired that the notion of "relevant" only consisted of the very best documents since there could have been tens of thousands of somewhat relevant documents. This considerable accuracy is significant even at the expense of recall (the total number of relevant documents the system is able to return). Recently, there is considerable optimism that the use of more hypertextual information can assist in improving search and other applications. Specifically, link structure and link text supply plenty of information for deciding relevance judgments and quality filtering (Kleinberg, 1998). Incidentally, Google employs both link structure and anchor text. Another significant design aim was to construct systems that a reasonable number of people could actually employ. Usage was significant to Google because they believe that a considerable number of the most exciting research will require leveraging the huge amount of usage data that is available from modern