Persuasion

For any Idea, effective negotiation and selling Is necessary in order to persuade your target audience. Through means of systematic persuasion the communicator will appeal to reason and logic to help change attitudes. or they may appeal to emotion and habit by means of heuristic persuasion to change beliefs. Every communicator aims to gain dfferent and desired results. For example, sales people, politicians, and leaders in other areas all have different goals and audiences, but use persuasion to their benefit. Cult leaders and other extremists in history have used persuasion to immerse ollowings and gain social loyalty.Over time they have evolved with different religious, political, and revolutionary motives. A cult by definition Is a small religious group that is not part of a larger and more accepted religion and that has beliefs regarded by many people as extreme or dangerous. They are typically characterized by their distinct beliefs and rituals related to devotion to a god or pe rson, are isolated from their surrounding â€Å"evil culture,† and have a charismatic leader (Myers. 252). These charismatic leaders of will use persuasion to influence the intentions, attitudes. eliefs, behaviors. and motivations of different Individuals (Thoms and Walden, 2007).Vulnerability in the larger community is the maln reason Individuals find consolation in cults (Richard, 2010). Feelings of inferiority, ignorance, social threat, and other such factors influence an individual's ability to be persuaded into a cult. After a person converts into the beliefs and practices of the cult, the cult's way of life becomes second nature. Isolation, and un-acceptance of the cult's beliefs by the larger community makes leaving very difficult. There have been several great cults round the world, with effective leaders, including Reverend Sun Myung Moon, Reverend Jim Jones, and Marshall Applewhite.In 1954, Reverend Sun Myung Moon founded Unification Church in South Korea. Capitaliz ing on the problems of his time, Moon's teachings viewed divided Korea as the frontline of the war between democracy and communism; God and Satan. Moon claimed a vision he received at sixteen years old was what called him to complete the Christ mission. His church preached a conservative, family-oriented value system and his interpretation of the Bible. He argued that, Christ was crucified and died having ot completed the mission of marrying and getting a perfect family (Dolan, 2000).Moon, a self-proclaimed Messiah, was to become parent to all of humanity. Moon's teachings were to pledge obedience to him since he was the Messiah. He attracted a worldwide following through a mixture of Christianity, anticommunism, and glorification of himself as a messiah (Myers, 252). Moon's ability to persuade people was in the need for a good family, which is a problem to many all over the world (Thoms and Walden, 2007). A push for peace Is another tactic that Moon applied to pursue the beliefs of the cult.After being excommunicated by the Presbyterian Church, unification Church was characterized by numerous wedding presided by Moon. The ceremonies gained international attention for joining thousands of Identically dressed brides and grooms. many of whom had never met 1 OF3 DeTore, In matrlmony. I ne grandeur 0T tne Dlesslng ceremonies was meant to craw mass attention to the Church, and highlight its emphasis on traditional morality. They also brought Moon fame and notoriety. The church still exists and continues to teach its beliefs and practices all over the world.In the 1970s Marshall Applewhite formed the cult Heaven's Gate. Applewhite and Bonnie Lu Nettles believed that they were â€Å"The Two† mention in the Book of Revelation and that they were on an important spiritual mission. During a six month stay in prison Applewhite refined his beliefs. He termed a physical and literal version of heaven in outer space, where he came from, the â€Å"Level Above Human. â €  He and Nettles believed that they were sent to help others reach this next level. Applewhite taught his followers that the earth was to be ‘recycled' to a new clean state, and they ould ride the comet HaleBopp to heaven (Dolan, 2000).In Heaven's Gate's teachings, the human body was Just a vehicle and that to ascend from this world people had to separate from all that was human in them. This included their earthly needs and desires. Applewhite persuaded individuals through talks he gave around the country and through video and written testaments he provided. Much of the strength and influence Applewhite held was largely in part because he weeded out his followers. Although he gained a mass following, Applewhite frequently excommunicated members for even the most minor infractions.He relied on intimate numbers, and uniformity of the group to strengthen and perpetuate his message. Members all wore baggy clothing, had short hair, and were kept busy performing tasks for the g roup or trying to curb their human nature (http://www. biography. com). In 1995, Applewhite believed the discovery of the Hale-Bopp comet was a sign that a spaceship was coming to take them to the Next Level. Although many do not understand Heaven's Gate's drastic measures of leaving this earth, it is important to note that Applewhite did not subscribe to the typical understanding of suicide.He and subsequently his followers believed that suicide was not taking the opportunity presented to them and instead waiting for the recycling of earth. In 1997, thirty-nine members, including Applewhite, poisoned themselves, wearing armbands and sneakers that said ‘Heaven's Gate Away Team' (http://www. biography. com). Peoples Temple founded by Reverend Jim Jones was meant to help the sick, homeless, and Jobless people of all races. In 1952 Jones Joined the Methodist Church and went on to gain a reputation as a healer and evangelist.However, the church's ack of interest in racial integrat ion forced him to branch out on his own. After building a following by preaching on a local radio program, Jones moved, along with over one hundred church members, to California. People Temple members lived secluded lives in California, but were even further isolated when Jones moved them to a compound he purchased in Guyana (Dolan, 2000). While Applewhite and Moon appealed to their followers desire to belong and salvation, Jones relied heavily on threats and physical imprisonment. Comparable to a prison, followers were given ittle food and were not allowed to leave.Armed guards secured the compound and members were regularly forced to prove their loyalty during suicide drills (http:// www. biography. com). Jim Jones faced a lot of scrutiny for reported widespread abuse to the members. A congressman and three Journalists were killed when they went to investigate the anuse clalms ana attempted to aloe detectors. Altnougn Jones repeatedly tnreatenea mass suicide, it was not until the interference of American congressman Leo Ryan that he followed through. More than nine hundred people, including Jones and over wo hundred and fifty children, committed suicide by lethal beverage (Dolan, 2000).There are varied reasons why people Join cults all over the world. However, it is mostly brought about by lack of one or more social, spiritual and physical satisfaction (Richard, 2010). Social and religious beliefs are evidenced in the above cases. Cult leaders have charisma, and use alienation, exploitation, and totalitarian views to control the behavior of their group (Thoms and Walden, 2007). Propaganda, mass media, and many other ideas are used to create heroic, idealized, and god-like images to influence and create converts.

Effects of the Black Death Essay

Imagine one half of the world’s population by wiped out in a space of less than a ten years. You probably cannot imagine such an event occurring; it seems unreal. Yet, this very thing happened in the between the years 1347 and 1351 in Europe. This massive destruction of human life was known as the Black Death. This Black Death was an ecological disaster on a global scale. The effects of the plague on human and certain animal populations from East Asia to as far west as Greenland were catastrophic. All facets of society, from peasant to king were affected; no one was safe. All of society was affected; nothing would ever be the same. Thus, there were many economic, social, and political effects of the Black Death. Before one can understand the effects of the Black Death, one must understand precisely what is and what it did. The Black Death was the common name for what is now known today to be three different diseases. The first, and most common of these was Bubonic Plague. The Bubonic Plague lasts for approximately six days. The early symptoms include hemorrhaging and splotches on the skin. Later on, various neurological and psychological disorders can occur. Bubonic Plague is fatal fifty to sixty percent of the time. The other two forms of the Plague, Septicaemic and Pneumonic were both much more rare, but much deadly, killing ninety-five a hundred percent of the time. The Black Death did not originate in Europe, however. It originated in Central Asia, far away from Europe. So how did it get to Europe, and why during the Late Middle Ages? Before the time of the Late Middle Ages, infrastructure was vastly underdeveloped. Thus, diseases spread by humans could not possibly spread far, as most humans did not move too far from their homeland. By the time of the Late Middle Ages, trade and infrastructure had evolved into an advanced state. Trade routes connected all the main cities of Europe to the far away lands of Asia. Now, as the Black Death epidemic began in Asia, it began to slaughter and spread immediately. By the 1350s, two-thirds of China’s population lay dead, but this was just the beginning. The Black Death quickly spread across Central Asia, following the route of the Silk Road. Soon it reached the Middle East, where Italian merchants proceeded to spread it to Europe via their trading  ships. At the time the Black Death reached Europe, the population was in full swing. Population numbers, due to new agricultural methods and other means, were at all time highs. The Black Death would quickly change that. The Black Death, traveling quickly across trading routes covered Europe in the brief span between the years 1347 and 1351. Everywhere from Ireland to Scandinavia to Spain was hit. Once the Black Death hit a town only some were spared. Anywhere from twenty-five to seventy-five percent of a town’s population would perish. And once a town would begin to recover, the Black Death would strike again and again, relentlessly slaughtering thousands. For an event as destructive as the Black Death, the economic effects are vast. After the plague had swept through Europe and reduced the population by a third, a sudden surplus of all items and food drove prices down drastically. In reply to this people began to wildly overspend what was not worth that much. However, after the excess amount of food had been used up, the insufficiency of labor began to make an impact. Prices rapidly shot up, way beyond pre-plague rates. In addition, those laborers who remained soon were in high demand. They realized that their services were rare, and thus they could charge any rate they wanted. In response to this, governments created laws limiting wages. This in turn would later cause peasant revolts in the later 14th Century. However, Some places experienced economic prosperity as a long term consequence of the plague. In addition to the effects on wages, there were other economic effects as well. Towns in the Late Middle Ages were slowly becoming important centers of trade. Towns were the center of commerce, and places were markets were. The Black Death struck these very towns the hardest. Towns, being crowded and infested by rats, were more susceptible to the plague than rural areas. Thus, people abandoned many towns for the safety of the countryside. This heavily stunted trade, as now towns were abandoned, and there was no central location for people to meet and trade. Furthermore, there were many social effects as well. Middle Age culture  became a culture of death and decay. Life became cheap. The stench of death became unavoidable when entering towns and cities. Everywhere there were the dead and the dying. Bodies were literally piled up outside in wheelbarrows, waiting to be dumped. The dead were not treated with respect or dignity. Fear was so great of infection that bodies were simply piled up and dumped in mass graves. People, ignorant of what was causing this terrible catastrophe, blamed those on the margins of society. Others questioned the Church. Why would God inflict such suffering? The Church had no answers, so people began to question it more and more. Some took matters into their own hands. Groups of people, known as flagellants began to go through towns and cities, wiping themselves to appease God. They believed that if they caused enough pain to themselves, then perhaps God would ease their suffering. In addition, the new devaluing of life and questioning of the Church, the fabric that held society together society was ripped. The plague affected everyone from kings to peasants. Soldiers who once protected peasants were no longer there, and survivors were vulnerable to looters and highwaymen. Nobility who once guided society were now deceased, and people could no longer count on them to run manors and provide for general protection against enemies. Nobles could no longer rely on peasants, as they quickly became scarce. In short, the Black Death caused a violent upheaval on society as death became common, and nothing could be trusted. In addition to the many social and economic effects, there were also many political effects of the Black Plague. As stated before, the Black Plague affected virtually all facets of society, including the nobility. The nobility’s ability to effectively assert their power became extremely limited due to the rapid decline of feudalism that occurred due to the plague. The main source of the power of the nobility came from their feudal powers, and once these powers became limited, the ability of the nobles to effect political change also became limited. Before the Black Plague, kings had to take into account the nobles and their ideas. Following the Black Plague, nobles became helpless, unless they agreed to further the kings’ claims and demands. This in turn further centralized power, which was a trend of the 14th Century. The main political effect of the Black Death was  the further loss of power of the nobles in government. The Black Death was the terror of the Middle Ages. Serf and king alike feared it. And where the plague struck, nothing could be the same. Overpopulated towns suddenly became deserted. Flourishing commerce suddenly became dead and empty. Whereas the dead were once respected and taken care of, now they were devalued and thrown in piles. The kings continued to gain in power, due to the weakening of the feudal system. In retrospect, the Black Death was, perhaps, one of the most transforming events in human history. The economy, society, and politics of the time were transformed forever.

The Communist Victory in the Vietnam War

| History | | The SHS History Co. Shahriar Syed | [The Vietnam War]| Describe why the factors which allowed the North Vietnamese Communist to win a war against a far wealthier, technologically superior power of the US. | ContentsPage No. Background2 Introduction2 Logistical Issues3 Causality Tolerance4 Economic Consequences5 Strategy & Tactics5 Communist Strategy5 Guerrilla Tactics6 American Strategy6 Tactical Response7 Vietnamese Terrain Advantages8 Leadership8 Bibliography9 Books9 Video9 Website9Background The Vietnam War is classed under Cold-War military conflict due to the political cause for the war. The conflict was fought between North Vietnam, reinforced by the communist allies and South Vietnam, supported by the US and some anti-communist countries. The military conflict mainly occurred in Vietnam, Laos and Cambodia from the 1st of November 1955 to the fall of Saigon on the 30th April 1975. Figure 1 shows the countries on opposing sides of the war Anti-Communists forces| Co mmunists| South Vietnam * United States * South Korea * Australia * Philippines * New Zealand * Thailand * Khmer Republic * Kingdom of Laos * Spain * Taiwan| * North Vietnam * Vietnam * Khmer Rouge * Pathet Lao * Soviet Union * China * North Korea * Czechoslovakia * Cuba * Bulgaria| The U. S. government justified their involvement in the war as a way to prevent the spread of communism to South Vietnam. The North Vietnamese government viewed the conflict as taking what is theirs from the French, later backed by the U.S and South Vietnam itself. Introduction Despite the far wealthier and far more superior powers of the U. S. North Vietnam managed to capture South Vietnam, Cambodia and Laos, meaning a decisive victory. In this report the factors that lead North Vietnam to victory will be describing each factor in detail. Logistical Issues During the Vietnam War there was a great imbalance of the logistical problems on opposing sides. The American forces were facing difficulties with su pporting combat forces.Not only did they need to support American soldiers but also the military forces of South Vietnam, Republic of Korea, Thailand, Australia and other allied countries. The U. S had over 16,000 km of supply lines that was quite ineffective; it was costing over 200 billion U. S dollars to maintain this supply of food, water and weaponry*. This massive amount of war cost were only realised around the closing of the war. This in addition with the mounting U. S causalities and the fact that victory remained elusive, the American opinion moved from approval to dissatisfaction with the War.The Communist forces however, had little to no worry about logistics, many portions of their supplies originated from themselves or from China. The supply routes were shorter and much more organized. The support made by the Chinese railway network in the Chinese provinces bordering North Vietnam was also a vital importance in importing war material. The American did not strike this n etwork for fear of Chinese intervention, however approximately 320,000 Chinese soldiers served the communist forces in repairing and upgrading miles of track, bridges, tunnels and stations.This made the supply chains cheaper and more effective, creating a major factor that lead to the decisive victory of communist forces. Figure 2 shows the U. S defence expenditure during the Vietnam War Figure 2 shows the U. S defence expenditure during the Vietnam War Causality Tolerance A key factor that leads to the communist takeover of South Vietnam was the numbers of causalities that they were willing to accept. The tolerance showed by the communists was comparably better than the anti-communists, in particular the U.S. The North Vietnamese ideology was very well summed up by a quote by North Vietnamese icon, Ho Chi Minh: â€Å"You can kill ten of my men for everyone I kill of yours, but even at those odds, you will lose and I will win† That quote was upheld by the North Vietnamese for ces, which is proved by the statistics: * 50,000-182,000 civilian dead * 533,000-1489,000 military dead * 600,000 missing This class of ideology was firstly supported by the anti-communists, in particular the U. S, with the quote by the President John F.Kennedy in 1961: â€Å"Let every nation know, whether, it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival of liberty† The U. S. did support this quote highly during the early years of the war but as the time passed many and protests by the public for bringing all the soldiers to home the anti-Communist soon dealt with the fact that it would be cheaper to grant Vietnam independence; the opposite of which the North Vietnamese were doing. Figure 3 (left) shows the American deaths by yearFigure 4 (above) shows the number of deaths recorded by service branch Economic Consequences The Vietnam War had several effects on the U. S. economy, which soon lead to them withdrawing their forces from Vietnam. The requirements of the war effort strained the nation’s production capabilities, which then lead to an imbalance of different sectors within the economy. Factories that produced consumer goods were being used to make war material, which caused controversy over the government’s handling of funding. Additionally the massive amount of defence expenditure was causing several problems within the American economy.The funds were going overseas, causing an imbalance in loan payment and a weak American Dollar, since no funds were returning to the country. Also, military expenditure, joined with domestic social spending created a deficit which fuelled inflation. Anti-war sentiments and dissatisfaction with the U. S government then started to eat into consumer confidence, interests rates rose restricting capital for businesses and consumers. These consequences then lead to an economic meltdown and then th e withdrawal of troops from Vietnam.Strategy & Tactics Communist Strategy The tactics used by the communist and the anti-communists were in different but as time went on tactics used by the belligerents became more of an action reaction style of warfare. The North Vietnamese had firstly made a clear and precise plan on the war and stuck to that plan as said before, deciding on a war of attrition, realising that they couldn’t defeat the U. S which was smart considering it was the world’s superpower at the time. The North Vietnamese decided that they would continue to fight the U.S, planning to make the war as long, bloody and expensive for the Americans, in order to turn the American public opinion of the war against its involvement in Vietnam. This strategy was not too absurd, since it was proven successful against the French during the Indochina war (1950-54). General Vo Nguyen Giap, a principal commander during the war, was a key figure during the formation of North Vietnamese strategy developed a three-phase view into how the war will undergo: 1. Guerrilla bands would be formed and trained, and would establish bases. They would also begin infiltration, creating links with the South Vietnamese peasants.This phase of the Giap’s strategy was proven successful as throughout the 1960s, the majority of fighting was done by the South Vietnamese communists. 2. Ambush and assassination would be used to challenge the ARVN (Army of the Republic of Vietnam, also known as the South Vietnamese Army) 3. Conventional warfare would then be partaken by the North Vietnamese army. Giap’s war of attrition was conducted very well providing flexibility and concealment. Most operation’s done by the night they would move troops and supplies, lay mines, set booby traps and arrange ambushes; this became very crucial towards the end of the war.Guerrilla Tactics Guerrilla tactics were used greatly during the war. Guerrilla tactics or guerrilla warfare uses military tactics by a small number of soldier or armed civilians. The North Vietnamese used a tactic known as ‘hit and run’ which involves ambushes with mines and bobby traps to surprise or hinder the Americans, then the aim was to inflict as many casualties as possible by overwhelming them for a short period of time and then withdraw before the Americans or the South Vietnamese could counter attack with artillery support of an air strike.This tactic was used on more supplies than actually men since the Communists Another strategy used by the Vietnamese was known ‘shoot and scoot’, involving attacking a American or South Vietnamese base with mortars or artillery, normally at night, before they could return fire. An hour later, another attack would be made from a different location. This tactic was aimed to draw guards out of the base into an ambush or they’re would be more guards on patrol so they could simply shoot them down with the use of sn ipers, this however was very rare since sniper training was limited to a few guerrilla groups.Figure 5 shows a Punji stick exhibit form the National Museum of the Marine Corps. This pit would usually be covered in natural undergrowth Figure 5 shows a Punji stick exhibit form the National Museum of the Marine Corps. This pit would usually be covered in natural undergrowth The North Vietnamese used booby traps extensively throughout the Vietnam War and very effectively. Not only did the booby traps maim and kill many Americans but psychological reports showed that that they never felt safe.Bobby traps involved not only explosive, like mines and grenade triggering bobby traps, but also non-explosive traps like the deep pits, projectiles, crossbows, spiked mud balls all being triggered by a trip wire. The most famous of the non-explosive traps is known as Punji sticks where fire hardened bamboo stakes were smeared with excrement in a pit so that if the American soldier survived the fall onto the spike that they may die from blood poisoning. American StrategyThe American strategy throughout the Vietnam War was also a war of attrition; however they simply intended to use their vast amount of resources and overwhelming firepower, to make the war too costly for the communist allies to continue fighting. This ideology may have been similar but Ho Chi Minh, leader of PAVN (People’s Army of Vietnam), rightly predicted that the lack of political will would lead the American’s to withdraw from a long and bloody war. Their discipline and morale was not strong enough to sustain them throughout the war.The American forces were also made a grave mistake by measuring their successes in the number of bombing raids they carried out and the body count of Vietnamese communists dead – they believed that there was a crossover point which represented the rate at which the PAVN could be killed, faster than they were being replenished. What they didn’t realis e was most causalities that were dealt were civilians rather than soldiers. There initial strategy was flawed so their basis of their tactics would be useless. Another mistake that the U. S attempted was the ‘Hearts and Minds’ program.Which provided aid of the destroyed villages in wore torn areas, and attempted to gain the support of South Vietnamese people. Despite the obvious destruction caused by the bombs they dropped which resulted in high civilian casualties, the US government still saw the program as necessary. This money could have been used in more effective ways to help them win the war. Tactical Response In response to guerrilla warfare used by the communists the Americans used only one main counter guerrilla tactics which adopted tactics that would kill as many of the enemy as possible with minimum risk to their forces.Search and destroy missions became a crucial US and ARVN tactic. These involved armoured carriers to move through potential enemy hot spots in search of as many enemy bases as possible. Tanks or soldiers were flown in by helicopters and then quickly flown out before any ambushes can take place. This aimed to locate, occupy and destroy as many of the enemy as possible, either in a fire fight using hand held firearms or calling in an airstrike. This tactic had only one major flaw that was the helicopter. Figure 6 shows a CH 47 Chinooks used to delivery of supplies Figure 6 shows CH 47 Chinooks used to delivery of supplies The CH 47 Chinooks was used for troops transport and moving heavy equipment and was the singularly most important tactical weapon the anti-communist used. This technology did allow the tactic search and destroy much easier with air cavalry but the major problem with the tactic was that US and ARVN troops never spent long in the country side meaning that it would always remain under communist control. Vietnamese Terrain Advantages When fighting the Vietnamese had a crucial advantage that they were able to use the terrain in their favour.Forces in America were not fully equipped and trained for the techniques needed for military units to survive and fight in jungle terrain. The forces were to be trained for the limited lines of sight and arcs of fire, logistical training due to know roads for vehicles and the inherent tropical diseases that have to be prevented or treated by medical service. Most men did not go through this training causing the US forces to struggle. The Vietnamese however underwent this training due to the close proximity of jungle and the large likely hood that they would need to fight in the jungle in order to protect their country.The terrain also made guerrilla warfare easier for the North Vietnamese due to dense vegetation. Leadership Leadership by opposing sides by the war were very different and was a great advantage by the North Vietnamese, this was due to the number of allies on the anti-communist. America, South Vietnam, South Korea, Australia as well as o ther countries all had a say in which the war should be carried. The Vietnamese though had a very systematic and organized view of leadership. At the head of the PAVN was Ho Chi Minh both the president and prime minister and below him was trusted generals, commanders etc. these people were the key figures of the war even though the Soviet Union and China was involved). This made this allowed the message of the war for them to become clear on the communist Vietnamese side. It also had very little room for argument since each and every general and leader had a common interest. The anti-communist side was facing numerous problems as many countries did not want to lose men but the US were at first willing to lose men in order to contain communism and the quote made by John F. Kennedy summarises there oint of view (refer to page 4). All in all, the anti-communist were not agreeing on points for the war which made progress very difficult. Bibliography Books Moore, Harold G. , 1922-We were soldiers once -and young : Ia Drang, the battle that changed the war in VietnamMOORE, H. G. , & GALLOWAY, J. L. (1992). We were soldiers once -and young: Ia Drang, the battle that changed the war in Vietnam. New York, Random House. Video JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 1/8. [online] Available at: http://www. youtube. om/watch? v=ldzld4myS6w [Accessed: 18 Oct 2012]. JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 2/8. [online] Available at: http://www. youtube. com/watch? v=gwhGzOEtReQ&feature=relmfu [Accessed: 18 Oct 2012]. JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 3/8. [online] Available at: http://www. youtube. com/watch? v=ripjd0FbEJo&feature=relmfu [Accessed: 18 Oct 2012]. JohnSmithTheSecond (2009)  YouTube – First Kill – Vietnam War Documentary 4/8. [online] Available at: http://www. youtube. com/watch? =0K5vz5UXobs &feature=relmfu [Accessed: 18 Oct 2012]. Website Awm. gov. au (1962)  Vietnam War 1962–75 | Australian War Memorial. [online] Available at: http://www. awm. gov. au/atwar/vietnam. asp [Accessed: 18 Oct 2012]. En. wikipedia. org (1955)  Vietnam War – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Vietnam_War [Accessed: 18 Oct 2012]. En. wikipedia. org (2007)  Jungle warfare – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Jungle_warfare [Accessed: 18 Oct 2012]. En. ikipedia. org (1946)  Ho Chi Minh – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Ho_Chi_Minh [Accessed: 18 Oct 2012]. En. wikipedia. org (1987)  Guerrilla warfare – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Guerrilla_warfare [Accessed: 18 Oct 2012]. En. wikipedia. org (1971)  Strategy and tactics of guerrilla warfare – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Strategy_and_tactics_of_guerrilla_warfare [Accessed: 18 Oct 2012].Encyclopedia2. thefreedictionary. com (1869)  Guerrilla tactics definition of Guerrilla tactics in the Free Online Encyclopedia.. [online] Available at: http://encyclopedia2. thefreedictionary. com/Guerrilla+tactics [Accessed: 18 Oct 2012]. History. com (1960)  Vietnam War — History. com Articles, Video, Pictures and Facts. [online] Available at: http://www. history. com/topics/vietnam-war [Accessed: 18 Oct 2012]. Pbs. org (1996)  Battlefield:Vietnam | Guerrilla Tactics. [online] Available at: http://www. pbs. org/battlefieldvietnam/guerrilla/index. tml [Accessed: 18 Oct 2012]. Rosenberg, J. (1967)  Vietnam War – A History of the Vietnam War. [online] Available at: http://history1900s. about. com/od/vietnamwar/a/vietnamwar. htm [Accessed: 18 Oct 2012]. Time. com (1998)  Ho Chi Minh – TIME. [online] Available at: http://www. time. com/time/magazine/article/0,9171,988162,00. html [Accessed: 18 Oct 2012]. Vietnam-war. commemoration. gov. au (1962)  Australia and the Vietnam War. [online] Available at: http://vietnam-war. commemoration. gov. au/ [Accessed: 18 Oct 2012].

Faculty Roles Essay Example | Topics and Well Written Essays - 750 words

Faculty Roles - Essay Example Therefore, in order to use faculty evaluation as a tool to measure faculty quality, some of the primary roles of the faculty have to be identified for assessment, and values or weights assigned to them. â€Å"All roles should be defined in the faculty role model in terms of observable achievements, products, or performances that can be documented.† (Diamantes, 2002). In the faculty role model, I have identified teaching, scholarly activities and service as the three most important roles of the faculty. Teaching is defined as engaging in specifically designed interactions with the students that facilitate, promote, and result in student learning (Arreola, 2007). Teaching being the primary function of the faculty, it has been accorded the highest weight. Effective teaching has four defining components. Based on the relative importance of each of the four components, the weights have been assigned as: 35% for instructional delivery skills which call for organized classroom presen tations, effective communication with the students, generating enthusiasm and inspiring them to learn and achieve; 35% for instructional design skills that involve developing course materials e.g., study notes, tests etc., developing new courses, designing effective instructional tools such as audio/visuals, discussions, class seminars and group activities; 25% for content expertise which essentially is an indicator of the faculty member’s mastery of course content and 5% for course management which consists of managing activities, materials etc. for courses, conducting laboratory work, grading papers, guiding student research, supervising dissertations etc. Scholarly activities as another role in the role model and with components such as (1) personal development, (2) original research and discovery, (3) dissemination through posters and publications in standard journals help the faculty members

Ethics and Global Climate Change Essay Example | Topics and Well Written Essays - 1000 words - 1

Ethics and Global Climate Change - Essay Example While focusing on the subject of global warming, the question arises whether the developed nations should take the greater burden of combating climate change. Climate change Greenhouse effect Global warming happens when the temperature of the earth’s surface rises. The major contribution towards global warming is the emission of greenhouse gases like carbon dioxide, methane, nitrous oxide into the air. Global warming can cause serious climate change and can be a grave concern for the health of human beings and all other living beings on this earth. The â€Å"greenhouse effect† is considered as the principal cause of climate change. However, the contribution of greenhouse is a controversial issue. Without the effect of the greenhouse, the surface of the earth would have been much colder than the current temperature. This is one reason why greenhouse effect cannot always be considered as a problem. â€Å"The real problem is the enhanced, human-induced, greenhouse effectà ¢â‚¬  (Gardiner, 2004, p.558). Major Impacts The effects of climate change can have vast impact on the biological life on this earth. Some of the impacts that have been observed so far are â€Å"melting of glaciers, changes in Arctic ecosystems, warming of lakes and rivers, effects on agriculture and forestry, sea-level rise and coastal flooding in some areas†. ... This can be done by the use of â€Å"fuel-efficient vehicles† and by constructing â€Å"energy-efficient buildings†. The most important thing is to learn to become adaptive to climate change and also it is necessary to guide the developing countries towards economic development (Winston & Edelbach, 2011, p.363). Responsibilities of the richer nations According to Gardiner the industrial nations are more responsible for the current grave condition regarding climate change. There have been huge emissions of greenhouse gases during industrial revolution in the 19th century for which the industrial nations have played a major role. The burden of costs as a result of the emissions has fallen disproportionately on the developing countries. Gardiner suggests two ways to the solution. First, â€Å"industrialized nations should bear the costs imposed by their past emissions† and second, â€Å"one must characterize the earth’s capacity to absorb man-made emissions of carbon dioxide as a common resource, or sink† (Gardiner, 2004, p.579). Gardiner thinks that the richer nations have made maximum use of the earth’s capacity in the course of industralisation, and therefore the other countries have not been able to get their due share. According to Gardiner, the richer nations are liable to compensate for â€Å"overusing† the earth’s capacity (Gardiner, 2004, pp.579-580). Justifications It has been suggested by some writers that in the past the developed countries were not aware of the consequences of greenhouses gases on global climate and as such they should not be considered responsible. This argument cannot be conclusive if the impact on the poor population has been severe. If the poor countries do not have the resources to defend

Impact of Social Heterogeneity and Population Size and Density on Essay

Impact of Social Heterogeneity and Population Size and Density on Social Relations - Essay Example Heterogeneity leads to gradual breaking down of rigid customs and social structures causing increased instability and insecurity. The city being the hub of economic, political and cultural life, human beings from different areas are attracted to it. These human beings come from diverse backgrounds and cultures. According to Wirth, "69.2 per cent of the total population of those countries that do distinguish between urban and rural areas is urban" (Pearson, cited in Wirth 1938, p.2). Moreover, the growth of the cities is far greater in areas where industrialisation is more advanced than those where it is not as progressive. This transition from a rural area to an urban city has impacted every phase of social life. A city is a product of evolution rather than spontaneous creation, and hence it is only natural that "the influences which it exerts on the modes of life should not be able to wipe out completely the previously dominant modes of human association" (Wirth 1938, p.3). Moreover, a great section of the inhabitants of a city, who have moved in from different and most probably rural areas, bring with them i nfluences of their own cultural backgrounds and previous modes of lives. Such influences leave their imprint on their personalities also. From a sociological perspective, urbanism refers to the characteristic mode of life of the aggregation of human beings living in the city. The dominance of the city is the result of its concentration of industrial and commercial, financial and administrative, transportation and communication, cultural and recreational, healthcare and hospital facilities along with its professional and educational, and religious and welfare institutions. Urbanisation, thus, is the mode of life distinctive to the city as well as the changes that it causes to modes of lives of the people who are under the influences of the predominant features of the city (Wirth 1938, p.5). The social aspects of a city depend on the essential characteristics of the city. For example, an industrial city is significantly different in social respects from a commercial, mining, fishing, resort, university or capital city. Similarly, the social characteristics of a single-industry city differs significantly from a multi-industry city as do that of a residential suburb from an industrial suburb and an old city from a new city, etc. A city, for sociological purposes, may be therefore defined "as a relatively large, dense, and permanent settlement of socially heterogeneous individuals" (Wirth 1938, p.8). Hence the social relationships between individuals in a city are influenced by the population size, density of settlement and the heterogeneity of its inhabitants. Large numbers are naturally consistent with a great range of variation among individuals in human interactions. Therefore the personal traits, the beliefs, the ideas, the cultural lives and occupations of individuals in an urban community are spread over a far wider range than those of individuals in a rural community. In such a setting, human bonds of kinship, neighbourliness and sentiments "arising out of living together for generations under a common folk tradition are likely to be absent, or at best, relatively weak" (Wirth 1938, p.11). In such a situation, formal control systems take the place of

Positioning of Armani Hotel (Dubai) Coursework Example | Topics and Well Written Essays - 1250 words

Positioning of Armani Hotel (Dubai) - Coursework Example Dubai has various kinds of luxurious hotels and Armani hotel is among one of them. It can be indicated that Dubai maintains a high quality of lifestyle and high standard of living. The combination of high standard of living, vibrant nightlife, and good weather makes Dubai one of the most attractive cities for travellers as well as the local people residing in Dubai. The hospitality sector has evolved over the years and Dubai being the favourable tourist destination; it has led to many international hotels and resorts targeting the international business traveller and leisure traveller. The international customers prefer visiting Dubai because of its lifestyle and current economic development and thus it can be concluded that Dubai has been accepted as a tourist as well as business destination for most people. The target market will be analysed with the help of four variables- Measurability, Accessibility, Sustainability and Actionability. The Armani Hotel in Dubai is one of the most luxurious hotels and resorts and it mainly targets the business class people and high end customers who have the required money to spend. Measureability: The Armani hotel in Dubai targets leisure travellers as well as businessmen and offers a luxurious getaway for conferences, meetings, exhibitions and other events (Meet Dubai, n.d). As mentioned above, Dubai’s population is set to exceed 2 million along with better economic development happening, indicating great opportunity for hotels and resorts. The main target market for Armani Hotel Dubai will be the age group of 30-34 years though not ruling out the other age groups. Accessibility: A market segment needs to be accessible with respect to geography and economy. Dubai has changed over time and has become a major business centre with a diversified and dynamic economy. Dubai tends to enjoy a strategic location and it is seen as an investment opportunity by most of the businesses (Dubai eGovernment, 2012). Armani Hotel in Du bai has targeted the business class and leisure travellers who visit the place because of business purposes and also for personal reasons. The age group of 30 years and above has the highest number of visitors or local people visiting the hotel for business purposes. Sustainability: Sustainability of target market segment is highly important and it is important for service

Helping the Elderly Essay Example | Topics and Well Written Essays - 1750 words

Helping the Elderly - Essay Example Going by this theory, elders are in the stage of self actualization and in this stage, they are not attracted by desires etc. All they need is peace and they will be in a position where they know about themselves clearly. At this stage most of the needs are fulfilled. Relating the theory with the case clearly shows one of the major needs of elders - health. Most of the elders are in need of drugs and medicines to relieve them from their diseases. So medicine also becomes the basic need for elders. Most of the drug/medicine businesses are targeted at this basic need of elders. The elders are in a stage of dependency due to their physical and mental weakness. In this case, both the government and Insurance companies must come to the aid of elders as the elders depend directly on medicine for their survival. The role of Doctors, Health care Industry (Drugs), Insurance Companies and Government have a direct impact on the life of elders. These key persons must change their attitude and mindset from looking at elders as a revenue source and start helping them in their own ways. It's no secret that average costs of prescription drugs have raised dramatically in the past decade. According to the Kaiser Family Foundation, average retail prices for brand name drugs in the United States more than doubled between 1990 and 2000, from $27 in 1990 to $65 in 2000. The obvious question is: Why? One of the major reasons is the advertising cost spent by health care companies. The amount of money that has been spent promoting drugs since the new FDA regulations went into effect is staggering. In 1996, the drug industry spent $791 million on mass media advertising. Four years later, that number more than tripled to $2.5 billion. ... I approached the case study considering the important people in the case. i.e. Doctors Health care Industry (Drugs) Insurance Companies Government Elders The role of Doctors, Health care Industry (Drugs), Insurance Companies and Government have a direct impact on the life of elders. These key persons must change their attitude and mindset from looking at elders as a revenue source and start helping them in their own ways. The decisions to be taken by doctors are to charge less to elders. The decisions to be taken by health care industry personnel are to provide drugs at a cheap cost to elders. The decisions to be taken by Insurance companies are to charge low premium from elders and compensate them quickly on their medical expenses. The decisions to be taken by Government are to provide tax cut and provisions on high priced medicines to elders. If possible, the Government must distribute them free of cost to elders. Why are prescription drug prices so high The drug prices are tremendously huge. It's no secret that average costs of prescription drugs have raised dramatically in the past decade. According to the Kaiser Family Foundation, average retail prices for brand name drugs in the United States more than doubled between 1990 and 2000, from $27 in 1990 to $65 in 2000. The obvious question is: Why One of the major reasons is the advertising cost spent by health care companies. The amount of money that has been spent promoting drugs since the new FDA regulations went into effect is staggering. In 1996, the drug industry spent $791 million on mass media advertising. Four years later, that number more than tripled to $2.5 billion. All told, the U.S. drug industry spent $15.7 billion

Nursing Theory Article Example | Topics and Well Written Essays - 500 words

Nursing Theory - Article Example Moreover, the key purposes nursing theories emphasized overproviding specific guideline for establishment of nursing knowledge and practice. Moreover, nursing theories serve as a tool for determining the roles and responsibilities that are associated with specific job role, such as intensive care by nurses and further outline the reasons behind performing such roles. Nursing theories serve several purposes and are attributed to a number of characteristics that makes it necessary to ensure that people engaged in nursing and healthcare profession are able to understand such theories and implemented for providing superior care to the patients. An understanding of the nursing theories is important since they are associated with providing specific path for developing the nursing practice and knowledge and further assist in fostering of successive knowledge regarding various dimensions underlying in the nursing practices. Additionally, the prime necessity behind understanding of nursing theories is that they help in developing successive understanding variables associated with health, human beings and environment (Crossan & Robb, 1998). In self-practice while performing the job role of an intensive care nurse, knowledge regarding nursing theories is regarded to be highly essential and provides a definite path to perform the nursing tasks. Moreover, substantial level of knowledge regarding nursing theories enables healthcare executives to gain deeper understanding of the job responsibilities and further helps in taking effective decision-making while practicing. Moreover, in actual scenario, nursing practices is associated with development of substantial understanding of the factors related to nursing, such as performing job roles effectively, and ensuring patient care amongst others, which are determined with the help of knowledge established through nursing theories (Sousa & Hayman, 2002). The online journal of ‘Nursing Theory Development’ published

Effective approaches in teaching Second language Essay

Effective approaches in teaching Second language - Essay Example For this reason, exploring ways on how writing teachers can further improve the writing skills of L2 students is very important. Methods to measure the effectiveness in teaching are often subjected to endless criticism. Back in early 1990s, the assessment of effective teaching was more focused on the students’ learning, highly dependent on the students’ knowledge on the subject, the ability of the teachers to manage the students and think thoroughly on how they can further improve their teaching practice (Clark, 1993, p. 2). Today, the term ‘effectiveness’ is defined based on the â€Å"students’ achievement† (Stronge, 2007, p. x). The process of correcting the L2 students’ mistakes in writing does not guarantee that there will be improvements in their writing skills (Schwieter, 2010, p. 34). Therefore, effective teaching should be monitored based on the revision instruction and feedback each of the L2 students will receive from their wr iting teachers (Ferris, 2007, p. 167; Schwieter, 2010, p. 34). As a general rule, teachers are directly accountable for the learning of the L2 students (Dunne and Wragg, 2005, p. 1). Therefore, it is part of the teachers’ duty and responsibility to continuously improve their professional knowledge and skills particularly when it comes to teaching the L2 students the effective way of writing in English. (Because your essay topic /essay question told me to focus on discussing the best teaching approach when teaching the L2 students how to write.) This essay aims at exploring the different approaches used in teaching L2 students within a writing class. In addition to examining the similarities and differences between the genre approach, process approach, and product approach, the advantages and limitations of each type of teaching approach and how L2 teachers can avoid the limitations or challenges associated with each type will be addressed. 2. Teaching Approaches There are s everal of innovative teaching approaches which can be applied in the teaching of writing. Based on the history of L2 writing studies, Alhosani (2008, p. 48) explained that there was a shift â€Å"in writing instruction from product to process†. Since studying the writing process can be very complicated, a lot of writing teachers have argued that the use of the process approach in writing is better in terms of improving the L2 students’ knowledge and attitude towards writing (Alhosani, 2008, p. 40). Therefore, between the late 1960s and early 1970s, second language teachers started to use the process approach in teaching writing to L2 students [Corbett, 2003, p. 87; Matsuda, 2003, cited in Alhosani, 2008, p. 40]. Today, a lot of second language teachers have managed to shift their focus to the use of the genre approach in teaching (Alhosani, 2008, p. 44). There are cases where teachers who are teaching L2 students how to write are using â€Å"out-dated teacher-centred method† (Babalola, 2012) or are totally unprepared in teaching the L2 students the proper way of writing (Lee, 2011). By examining the similarities and differences between the genre approach, process approach, and product approach, writing teachers who teach TESOL students could be guided by the most effective use of these approaches. 2.1 Product Approach Considered as a traditional method in teaching a second language, the product approach is generally more focused on the students’

Why the early European Settlers viewed the “Indians” as Savages Essay Example for Free

Why the early European Settlers viewed the â€Å"Indians† as Savages Essay Like just about any people, the European settlers who first came to the Americas were ethnocentric and gain-driven. When they came to the Americas looking for riches and land, they encountered the indigenous people, whose ways were vastly different from the Europeans. These â€Å"Indians† were an apparently backward people, relying on apparently â€Å"primitive† methods to get things done, without the benefit of what the Europeans viewed as their superior technology and science. To the European settlers, people were savages if they did not have the European level of scientific and technological sophistication. The Indians lived in flimsy homes and used simple tools, which the Europeans saw as inferior. Since the Indians did not possess advanced technologies, the Europeans speculated that they were probably of inferior minds. The notion that the Indians were savages was almost immediately generalized among the white population The European settlers acknowledged that the Indians were human beings, but ethnocentric attitudes and concerns over power—both political and economic—led to the treatment of the Indians as an inferior people. Thus the native people of the Americas were viewed as savages. Added to this was the fact that the Indians were not of the â€Å"white† race, which further condemned them to a socially, politically, and economically inferior status. There was a backlash of sorts against this attitude towards American Indians. The notion of the â€Å"noble savage† surfaced. The noble savage was supposed to be a â€Å"superior† person, one uncorrupted by the evils of civilization, one who was healthy and in harmony with nature. However, instead of raising the status of Indians, this new conception of Indians was condescending and merely further entrenched the idea of Indians as â€Å"savages. † Ultimately, the â€Å"savagery† that Europeans saw in the indigenous inhabitants of the Americas was founded on a perceived difference between the European and Indian societies, and depended most of all on the ignorance and ethnocentrism of the settlers.

Soft Drink and Market Share Essay Example for Free

Soft Drink and Market Share Essay Using the appropriate tools and processes taught in class, the group is required to develop business strategies for the organization. Guidelines below might help the group to prepare the written report. 1. Identify the firm’s existing vision and mission. Vision Statement 1. â€Å"To be the world’s best beverage company†. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products†. 2. â€Å"To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources†. Mision Statement 3. â€Å"To be the world’s premier consumer Products Company focused on convenient food and beverages. We seek to produce healthy financial rewards to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity†. 2. Develop vision and mission statement for the organization (if needed). 3. Identify the organization’s external opportunities and threats. External Opportunities and Threats a) Demographic Factors : †¢ Age †¢ Pepsi should target that age group that consumes it the most and make promotional strategies according to their behavior. So their main target is the young generation. †¢ Education †¢ A company has to make promotional strategies keeping in view the customer level. If the percentage of education is high in a country then through advertisements people can be made well aware of their product and can convey their message easily. Promotional and education has a direct relationship. b) Economic Factors : †¢ Economic Policies †¢ Some of the economic policies which can affect the market of Pepsico, it is a: 1. Fiscal Policy ? It is the policy of taxes. If heavy tax is levied on pepsi then its price will rise having negative affect on its consumption. 2. Monetary Policy ? Is made to restrict or increase the supply of money in the market. If the policies are made to restrict the flow of money in the market, inflation can be controlled hence increasing the real income of the people which will ultimately affect the consumtion of pepsi. 3. Price Policy ? If price of Pepsi is increased its demand will decrease and vice versa. 4. Income Policy ? If income of the people will increase their purchasing power will increase and hence increasing the market share of pepsi. c) Physical Factors : †¢ Region †¢ Marketing and sales of Pepsi is different in different geographical regions. In hot areas its demand is more. †¢ City size †¢ The cities which are densely populated the consumption of Pepsi is more. †¢ Climate †¢ Pepsi is more suitable for hot weathered countries. It is a source of refreshment when a person is thirty due to the hot weather. †¢ Infrastructure †¢ Roads are the basic need for transportation of Pepsi from one place to another. d) Technological Factors : †¢ Research and Development †¢ Through research and development quality of the product can be improved or better techniques or machinery can be developed which can increase the production. When technology experiences growth in their business. e) Political and Legal Factors : †¢ Laws Formulation †¢ Government has given copy right to Pepsico so that another company cannot sell their product by the name Pepsi. The countries where laws are formulated, the strategies and activities of the company are different. †¢ Social Responsibility †¢ Is to provide its customers with clean and hygienic products so to do this they have increased the use of disposable bottles. f) Social and Cultural Factors : †¢ Social Status †¢ Pepsi is a well renowned brand. People who are brand conscious will not drink beverages of lesser known brands. They will try to show their status by drinking Pepsi which is known to all as a quality drink. †¢ Media †¢ It is a very important factor for marketing. Media these days is a very effective can boast up sales to a great extent. g) Competitors †¢ Each of PepsiCo’s division has its close competitors. It has been observed that most of their competitors are single-product line companies, giving them a more direct handle of the industry. †¢ PepsiCo will have to compete with these strong competitors head on in order to maintain its market share. If PepsiCo is not careful enough, its competitors may eat its market share. h) Emerging health / environment †¢ More Consumers are starting to eat and live healthy, but as we can see majority of PepsiCo’s products are not healthy (junk food and soft drinks). 4. Construct an External Factor Evaluation (EFE) Matrix. |EXTERNAL FACTOR ANALYSIS (EFE) MATRIX | |KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | |Opportunities | |Pepsico new products can easily penctrate in the market. |0. 10 |4 |0. 40 | |Noncarbonated drinks are the fastest-growing industry. |0. 12 |3 |0. 36 | |Demand of Pepsi is more than Competitor |0. 07 |3 |0. 21 | |Changing social trends (Fast Foods) |0. 09 |3 |0. 27 | |Internet promotion and ordering processes |0. 05 |1 |0. 05 | |May tie up or liaison with major showrooms, computer centre restaurant |0. 06 |2 |0. 22 | |Threats | |Non-Carbonated substitutes (The Mango Season) |0. 15 |3 |0. 45 | |Baverage industry is mature |0. 11 |4 |0. 44 | |Fake products (Imitators) |0. 09 |2 |0. 18 | |Competitor’s schemes |0. 04 |2 |0. 08 | |Strong competition with Coca-Cola company |0. 12 |2 |0. 24 | |TOTAL |1. 00 | |2. 90 | Assign rating between 1 to 4 for each key external factors : †¢ Poor Response 1 †¢ Average  Response 2 †¢ Above  Average  Response 3 †¢ Superior Respons – 4. 5. Identify the organization’s internal strengths and weaknesses. Internal Factors : Organizational Structure 1. Frito-Lay North America (FLNA) †¢ Frito-Lay North America manufactures, markets, sells and distributes salty and sweet snacks. Products manufactured and sold in North America include Lay’s and Ruffles brand potato chips, Doritos and Tostitos brand tortilla chips, Cheetos brand cheese-flavored snacks, Fritos brand corn chips, a variety of branded dips and salsas and Rold Gold brand pretzels. Low-fat and no-fat versions of several brands are also manufactured and sold in North America. 2. PepsiCo Beverages North America †¢ In recent years sales of non-carbonated beverages have grown steadily. 3. PepsiCo International †¢ Snack food businesses are growing fastest in the Asia pacific region si PI should give attention to these market to avail growth opportunity. †¢ Overall carbonated soft drink market has shown less than 1% growth over the past few years and all that growth is came from diet soft drinks and energy drinks. †¢ Consumer has shown an increasing interest in healthy alternatives to carbonated soft drinks, such as ready-to-drink teas, bottled water, sports drinks and juices. †¢ In 2004 more than one-third of PepsiCo’s sales came from spot (no trans fats) products. Internal Strengths †¢ Company Image : †¢ It also is a reputable and is well known all over world. Perception of producing a high quality product. †¢ Quality Conscious : †¢ They maintain a high quality as Pepsi Cola International collect sample from its different production facilities and send them for lab test in Tokyo. †¢ Good Relation with Franchise : †¢ Throughout its history it has a good relation with franchisers working in different areas of the world where they have the production facilities. †¢ Production Capacity : †¢ It has the highest production capacity in South Asia. †¢ Market Share : †¢ It has a highest market share †¢ Large no. of Diversity Business : †¢ This is also its main strength as it ahs diversity in many businesses such as : i. Pepsi beverages ii. Pepsi foods iii. Pepsi Restaurants. High Tech culture : †¢ The whole culture and business operating environment at Pepsi-Cola-West Asia has quick access to a centralized database an they use computers as business tools for analysis and quick decision making. Internal Weaknesses †¢ Decline in Taste : †¢ During the last years, it was published in Financial post that there has been big complaints from the customers with regard to the bad taste that they experienced during the span of six months. †¢ Political Franchises : †¢ Such as in Pakistan, Hamayun Ahkhtar is its franchisee who has a strong political support from a political party which is in opposition. In their era in government less taxes are imposed on them but relation increases as they come in opposition. So the selection is not appropriate as this thing is harmful to their image as well as the strategies. †¢ Short Term Approach : †¢ They have a lack of emphasis on this in their advertising such as currently when they losses the bid for official drink in the 96 cricket world cup. They started a campaign in which they highlight the factor such as â€Å"nothing official about it†. †¢ Weak Distribution : †¢ They lack behind in catering the rural areas and just concentrating in the urban areas. †¢ Low Consumer Knowledge : †¢ Unable to maximize local consumer knowledge. †¢ Lack of Soft Drink : †¢ Lack of soft drink â€Å"know-how† as a result of diversified business units and generalist managers. 6. Construct Internal Factor Evaluation (IFE) Matrix. |INTERNAL FACTOR ANALYSIS (IFE) MATRIX | |KEY INTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | |Strengths | |Strong multinational (Brand Equity) |0. 11 |3 |0. 33 | |Strong vast distribution Channels |0. 10 |4 |0. 40 | |Lack of capital constraints |0. 07 |3 |0. 21 | |Record market share |0. 10 |4 |0. 40 | |Strong brand portfolio |0. 05 |3 |0. 15 | |Aggressiveness in the market (market leader) |0. 06 |3 |0. 18 | |Brand promotion |0. 13 |4 |0. 52 | |Weakness | |Targeting only young customers |0. 10 |2 |0. 20 | |Political franchises |0. 07 |2 |0. 14 | |Centralized decision making |0. 05 |2 |0. 10 | |Decline in taste |0. 08 |1 |0. 08 | |Motivational factor |0. 05 |1 |0. 05 | |Not all products bear the company name |0. 03 |2 |0. 06 | |TOTAL |1. 00 | |2. 82 | Assign rating rate from 1 to 4 for each key internal factors : o Major weakness 1 o Minor weakness 2 o Minor strength 3 o Major strength 4 7. Prepare a Strenght-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. †¢ Strenght-Weaknesses-Opportunities-Threats (SWOT) Matrix | |STRENGTHS |WEAKNESSES | | |Brand promotion |1. Decline in taste | | |Strong multinational (Brand Equity) |2. Targeting only young customers | | |Record market share |3. Not all products bear the | | |Strong vast distribution Channels |company name | | |Lack of capital constraints |4. Motivational factor | | |Aggressiveness in the market (Market Leader) |5. Political Franchises | | |Strong brand portfolio |6. Centralized decision making | |OPPORTUNITIES |S – O STRATEGIES |W – O STRATEGIES | |1. PepsiCo new products can easily |S1, S2, S3, O2, O3, O4 |W2, O2 | |penetrate in the market |Company can introduce new product or non- |By introducing non-carbonated drinks Pepsi| |2. Noncarbonated drinks are the fastest- |carbonated drinks because it have good brand |can capture different age groups. | |growing industry |equity, large resources | | |3. Changing social trends (Fast Food) |S4, O5, O3 | | |4. Demand of Pepsi is more than of |By having good distribution channel co. Can | | |Competitor |focus easily fast food restaurants, clubs. | | |5. May tie up or liaison with major |. | | |showrooms, computer centers restaurant | | | |6. Internet promotion ordering | | | |processes | | | |THREATS |S – T STRATEGIES |W – T STRATEGIES | |1. Non-carbonated substitutes (The |S4, S5, T1, T3 |W1, T3 | |Mango Season) |Because company has financial recourses and |By improving the taste quality company | |2. Fake products (Imitators) |distribution channel therefore it can produce|can reposition its products can take long | |3. Beverage industry is mature |non-carbonated drinks. |term position on maturity stage. | |4. Strong competition with Coca- | | | |Cola company | | |. †¢ Strategic Position and Action Evaluation (SPACE) Matrix o Competitive Advantage ? Brand recognition- 3. 00 ? Large market share- 2. 00 -11. 00 = 2. 75 ? Wide distribution channel- 1. 00 4 ? Customer loyalty- 5. 00 11. 00 o Financial Strength ? Inventory turnover+ 7. 00 ? Return on asset+ 2. 00 + 12. 00 = + 4. 00 ? Net income+ 3. 00 3 + 12. 00 o Industrial Strength ? High industry growth rate+ 6. 00 ? Profit potential+ 4. 00 +15. 00= +3. 75 ? Financial stability+ 3. 00 4 ? Resource utilization+ 2. 00 + 15. 00 o Environmental Stability ? Economic stability- 2. 00 ? Barrier to entry- 1. 00- 7. 00 = 2. 33? Competitive pressure- 4. 00 3 7. 00 Coordinate –x ( CA + IS )= 2. 75 + ( + 3. 75) = + 1. 00 Coordinate – y ( FS + ES ) = 2. 33 + ( + 4. 00) = + 1. 67 |   | | | |Strong |Average |Weak | | |4. 0 |3. 0 |2. 0 |1. 0 | |The EFE Total Weighted | | | | | |Score | | | | | | |High |i |ii |iii | | |3. 0 | | | | | |Medium |iv |v |vi | | |2. 0 | | | | | |Low |vii |viii |ix | | |1. 0 | | | | IFE Score = 2. 82 EFE Score = 2. 90 ** At the v place = Hold Maintain †¢ Grand Strategy Matrix |RAPID MARKET GROWTH | |WEAK COMPETITIVE |Quadrant II |Quadrant I |STRONG COMPETITIVE. |POSITION | |market development |POSITION | | ||market penetration | | | | |product development | | | | |backward integration | | | | |forward integration | | | | |horizontal integration | | | | |related diversification | | | |Quadrant III |Quadrant IV | | |SLOW MARKET GROWTH | †¢ Quantitative Strategic Planning Matrix (QSPM) as appropriate | |STRATEGIC ALTERNATIVES | |KEY FACTORS |WEIGHT |Non Carbonated product |Tie up with Resturants, | | | | |Clubs, Showrooms | |STRENGTHS | |AS |TAS |AS |TAS | |Strong multinational (brand equity) |0. 11 |3 |0. 33 |2 |0. 22 | |Strong vast distribution channels |0. 10 |2 |0. 20 |3 |0. 30 | |Lack of capital constraints |0.07 |4 |0. 28 |1 |0. 07. Record market share |0. 10 |1 |0. 10 |3 |0. 30 | |Strong brand portfolio |0. 05 |2 |0. 10 |3 |0. 15 | |Aggressiveness in the market (market leader) |0. 06 |3 |0. 18 |4 |0. 24 | |Brand promotion |0. 13 |2 |0. 26 |4 |0. 52 | |WEAKNESS | | | | | | |Targeting only young customers |0. 10 |3 |0. 30 |2 |0. 20 | |Political franchises |0. 07 |- |- |- |- | |Centralized decision making |0. 05 |- |- |- |- | |Decline in taste |0. 08 |3 |0. 64 |2 |0. 16 | |Motivational factor |0. 05 |1 |0. 05 |2 |0. 10 | |Not all products bear the company name |0. 03 |1 |0. 03 |3 |0. 09 | | |1. 00 | | | |. | | | | | | | | |OPPORTUNITY | | | | | | |New products can easily penetrate in the market |0. 10 |4 |0. 40 |1 |0. 10 | |Noncarbonated drinks are the fastest-growing industry |0. 12 |4 |0. 48 |3 |0. 36 | |Demand of pepsi is more than of competitor |0. 07 |2 |0. 14 |4 |0. 28 | |Changing social trends (fast foods) |0. 09 |2 |0. 18 |4 |0. 36 | |Internet promotion and ordering processes |0. 05 |2 |0. 10 |3 |0. 15 | |Tie up or liaison with major showrooms restaurant |0. 06 |1 |0. 06 |3 |0. 18 | |THREATS | | | | | | |Non-carbonated substitutes (the mango season) |0. 15 |4 |0. 60 |2 |0. 30 | |Baverage industry is mature |0. 11 |3 |0. 33 |2 |0. 22 | |Fake products (imitators) |0. 09 |1 |0. 09 |2 |0. 18 | |Competitor’s schemes |0. 04 |1 |0. 16 |3 |0. 12 | |Strong competition with Coca-Cola company |0. 12 |2 |0. 24 |3 |0. 36 | | |1. 00 | |5. 25 | |4. 96 | 8. Provide two recommendations for the organization i. e. , strategies. Support your recommendations. †¢ Out of the many strategic alternatives that PepsiCo could choose to follow, we have chosen to endorse one that fosters continued growth and diversification. Although their over-diversified portfolio has hindered their International Growth, these strategies strengthen their overall corporate worth and market presence domestically. †¢ As consultants for PepsiCo, we are making the following recommendations: 1. Pepsi should focus on increasing sales globally to compete effectively with Coke. They have been beaten badly in some markets, and need to focus more on un-tapped areas. 2. Continue to diversify their beverage selection through acquisitions. This will enable PepsiCo to combat the decreased interest in cola. Going along with this, PepsiCo needs to ensure that they can properly manage all of these acquired companies and should divest those that show limited potential.

Trumans Decision to Drop the Atomic Bomb

Trumans Decision to Drop the Atomic Bomb It was spring of 1945, and the Second World War was coming to a decisive conclusion. Germany had surrendered, and Hitler had committed suicide. In addition, Italy had begun working out the details of its surrender with Allied diplomats. Japan, however, refused to surrender. Even after the decisive American victories at Okinawa and Iwo Jima, Japans Emperor, Hirohito, refused to give in to the Allys demand for unconditional surrender. Japans defiance forced United States President Harry Truman to make the most important decision of his presidency: whether to give the order to invade the Japanese mainland or use the atomic bomb. President Truman, after many months of careful consideration and countless meetings with his Secretary of War Henry Stimson, decided to use the atomic bombs on Hiroshima and Nagasaki. This decision involved four major justifications: use of the atomic bomb would end the war successfully at the earliest possible moment, it would achieve diplomatic gains in the gr owing rivalry with the Soviet Union, it would satisfy America’s hatred of the Japanese and it would satisfy the need for Americans to avenge the bombing of Pearl Harbor. As the war continued into its fifth year, the war for Europe was successfully ended by the use of what are now called conventional means, but the war in the Pacific still needed to be drawn to a close, and as quickly as possible (Stimson 98). Truman and his administration believed that only complete destruction of her [Japan] military power could open the way to lasting peace; however, there were several options for ending the war. Trumans first attempt to end the war involved convincing Japan to surrender under the new conditions of the surrender document (Stimson 101). The Japanese believe that unconditional surrender would be the equivalent of national extinction, and there are as yet no indications that they are ready to accept such terms, however, it appeared that Japan might surrender at any time depending upon the conditions of surrender (Command Decision 504-505). On July 26, 1945, the Allies issued the Potsdam Proclamation to Japan. It was an opportunity for Japan to surrend er immediately or face prompt and utter destruction (Nobile 53). However, due to political opposition from American Senators and Congressmen to weaken the terms of unconditional surrender, Secretary of State Byrnes eliminated all reference of the possibility that Emperor Hirohito could retain the throne. In addition to this elimination, all references to the atomic bomb and the Soviets entry into the war were also omitted. As a result of these changes, the proclamation was not effective in changing the position of Japans government. After this failed attempt at diplomatically ending the war, a military invasion of the Japanese mainland now seemed to be the most viable solution to ending the war as soon as possible. This plan, however, was predicted to be very costly and dangerous. Sean Malloy believes that the bomb was used to avoid a million casualties, to American forces alone and enemy casualtiesà ¢Ã¢â€š ¬Ã‚ ¦much larger than our own (162). Stimson was informed that such an operation might be expected to cost over a million casualties, to American forces alone. Additional large losses might be expected among our allies and, of course, if our campaign were successful and if we could judge by previous experience, enemy casualties would be much larger than our own (McKain 141). However, the ground invasion still posed the question, whether this kind of action would induce surrender (McKain 141). Stimson, in his memorandum for the president, questioned: [if] there are any alternatives to such a forceful occupation of Japan which will secure for us the equivalent of an unconditional surrender of her forces and a permanent destruction of her power again to strike an aggressive blow at the peace of the Pacific. (McKain 142-143) Stimson, who ultimately convinced Truman, that there is enough such change [to surrender] to make it well worth while (McKain 143). The reality behind Trumans decision to use the atomic bomb was that the bomb would be favored over an invasion. President Truman based part of his decision on post-war politics. Truman and his advisers knew there were alternative ways of ending the war in the Pacific but deliberately went ahead with dropping the atomic bomb because of the perceived diplomatic advantages. From the very beginning of Trumans Presidency, Secretary of War Stimson advised him that the atomic weapon might be useful in post war diplomatic disagreements with the Soviets (Nobile 40). The atomic bomb allowed the United States, in the following months after Japans surrender, to follow a strategy of atomic diplomacy in dealing with its war-time ally the Soviet Union. In addition, Truman believed that the bomb would make Russia more manageable in Europe (Command Decisions 510).   In essence using the atomic bomb would intimidate the Soviets. In a letter from the Assistant Secretary of War John McCloy to President Truman, McCloy recommended the following: The time now and the method now to deal with Russia was to keep our mouths shut and let our actions speak for our words. The Russians understand them better than anything else. It is a case where we have got to regain the lead and perhaps do it in a pretty tough and realistic way. (Roleff 120) Secretary of State James Byrnes more than anyone else inside the Administration, supported Trumans hopes that, the bombà ¢Ã¢â€š ¬Ã‚ ¦might well put us in a position to dictate our own terms at the end of the war (Nobile 40). Trumans decision to drop the bomb was also based on his belief that he would be support by a majority of the American public because it satisfied their hatred of the Japanese. Japan throughout the war and Probably in all our history, no foe had been so detested as were the Japanese (Nobile 17). This great disgust for the Japanese stemmed from Japans treatment of prisoners of war (POWs), and use of kamikaze pilots on the American Navy. Treatment of prisoners in Japanese camps varied, although it was always very poor. Prisoners were known to have been thrown off cliffs or used for bayonet practice. The infamy of Pearl Harbor was enough: But to it were soon added circumstantial accounts of Japanese atrocities at Hong Kong, Singapore, and finally and most appallingly, upon American prisoners in the Philippinesà ¢Ã¢â€š ¬Ã‚ ¦Emotions forgotten since our most savage Indian wars were reawakenedà ¢Ã¢â€š ¬Ã‚ ¦ (Nobile 17) The use of Japanese kamikaze pilots as a weapon against the United State Navy and Air Force was an addition source of anger. This unconventional military tactic confirmed Japanese fanaticism and every navel battle was now a fight to the finish (Nobile 9). This tactic was so successful that several thousand kamikaze planes were set aside for an invasion of the Japanese mainland that never happened.   By the end of the war, kamikaze pilots had destroyed thirty-six US war ships and killed over 5,000 sailors. Trumans decision to drop the atomic bomb could have been justified out of hatred for the poor treatment for American POW, and the use of kamikaze pilots as a military tactic. and the surprise attack on Pearl Harbor (; McKain 28-35). Revenge was also a source of motivation for Truman to drop the atomic bomb. Americans regarded their Pacific enemy as a nation of treacherous and inhuman fanatics. Wartime advertising and propaganda portrayed the Japanese as sub-human monkey-men, vicious rodents, or venomous insects especially for their surprise attack on the United States naval base at Pearl Harbor. The surprise attack resulted in the death of nearly 2,500 service men, and the destruction of many of the United States aircraft carriers, battleships, cruisers, destroyers, and aircraft (Hiroshima: Why the Bomb was Dropped; Roleff 88-89). Ultimately, the American public supported Trumans decision because it quenched their thirst for revenge against Japan. I did what I thought was right Truman responded, when asked a question regarding the decision to drop the atomic bomb (Hiroshima: Why the Bomb was Dropped). Truman justified his position that using the atomic bomb on Japan was completely necessary because it would end the war successfully at the earliest possible moment, it would achieve diplomatic gains in the growing rivalry with the Soviet Union, it would satisfy America’s hatred of the Japanese and it would satisfy Americas desire for revenge. It has been argued in recent years if the atomic bomb was truly justifiable, according to Stimson, Trumans Secretary of War: In light of the alternatives which, on a fair estimate, were open to us I believe that no man, in our position and subject to our responsibilities, holding in his hands a weapon of such possibilities for accomplishing this purpose [ending the war] and saving those lives, could have failed to use it and afterwards looked his countrymen in the face. (Stimson 106) The main goal of President Truman, once accepting the office of president, was to end the war in the shortest amount of time and with the fewest American lives lost. Truman was able to accomplish this goal through dropping the atomic bombs on the Japanese cities of Hiroshima and Nagasaki. Bibliography Center of Military History, United States Army. Command Decisions: The Decision to  Use the Atomic Bomb. Washington: GPO, 1990. Hiroshima: Why the Bomb was Dropped. Peter Jennings Reporting. ABC. WDIG,  New York. 1996. Malloy, Sean L. Atomic Tragedy: Henry L. Stimson and the Decision to use the Bombagainst Japan. New York: Cornell University, 2008. McKain, Mark. Making and Using the Atomic Bomb. Michigan: Greenhaven Press,  2003. Nobile, Philip. Judgment at the Smithsonian: The Bombing of Hiroshima and Nagasaki.  New York: Marlowe, 1995. Roleff, Tamara L. The Atomic Bomb. San Diego: Greenhaven Press, 2000. Stimson, Henry L. The Decision to use the Atomic Bomb. Harpers Magazine Feb.  1947: 97-107. Truman Library. 20 Jan. 2009. The Harry S. Truman Library and Museum. 24 Jan. 2009  http://www.trumanlibrary.org/index.php

Love And Sacrifices :: essays research papers

Love and Sacrifices What does it mean to love another? To love another person means to feel compassionate towards them, to "feel" what they feel. Caring about someone, and what happens to them is also a sign of love. Sharing a relationship with someone means that you have to be responsible and have to be aware that there will be times when things go wrong. Loving someone means taking these "wrong" things and trying to fix them. What are some signs of love? Making sacrifices is one sign of devotion to another person. When you care about someone, you have to give a little. It all comes with life. In order to receive something, one must sacrifice other things. For example, if having to make a choice between the love of your life and going to a football game, a person who is truly in love, and not just in love with "being in love" will sacrifice the game in order to be with that person. What is the greatest power of potential human speech? (words, language) All humans have the power to communicate with other humans, interact, and share their ideas. The power of speech is what makes it all possible. Communication is the most important thing in the success of a relationship, and for someone to say that they love another is to respect them and their ideas and to want to share with them. The most anyone can ever do for you is listen, and the only way to do that is to communicate that you want to be listened to and that you are willing to listen to the one you love. That is the most anyone can do, and it is a gift of sorts. What is the greatest thing about human love? Being in love gives a sense of completeness, makes one feel as if nothing else is needed in order to survive. Sometimes, being in love can act as a stepping stone, or a doorway into a world you never knew was out there. It can give you a new outlook on things, turn everything you've ever known into something you never thought was possible. Love can also strengthen a "tie" or "bond" that you may have with someone, in a sense that you have that much more in common. What is the greatest expression of love? Sacrificing anything is the greatest expression of your "love". The greatest sacrifice one would have to make is death. Dying for a loved one means that your love wasn't an "It", but a "Thou", and dying only makes it more

The Parthenon Essay -- essays research papers fc

The Greeks had an eager individualistic strain that led them to high levels of creative thinking in art, science, and literature. They were by nature sensitive to beauty and made its creation and enjoyment an important and necessary part of their lives. The Parthenon is a beautiful monument noted for its perfect simplicity of design and the harmony of its proportions. 1 From the architecture, to the sculpture, to the history of this great monument the Parthenon remains a masterpiece. The Parthenon is an ancient Greek temple dedicated to the goddess Athena Parthenos (Athena the Virgin), on the Acropolis in Athens. 2 Most Greek cities had an acropolis (meaning "high city" in Greek). The Greeks developed three architectural systems, called orders, each with their own distinctive proportions and detailing. The Greek orders are Doric, Ionic, and Corinthian.3 The Parthenon architecture is of the Doric order. It is the earliest and simplest of the Greek architectural orders. The Parthenon's columns give an impression of graceful solidity and power. It was built from 447 to 432 BC, under the leadership of Pericles. The Parthenon was a rectangle marble temple measuring about 102 by 230 feet. It had 17 columns along each of its sides and 8 columns on each end. 4 The distances between the columns of the Parthenon vary mathematically so that when viewed from a distance, the columns reflected optical distortions. For example, a column that was perfectly straight wou ld look like...

How Conan Doyle Conveys an Impression of Suspense and Mystery Essay

How Conan Doyle Conveys an Impression of Suspense and Mystery Sir Arthur Conan Doyle uses many literary devices to convey an impression of suspense and mystery. They are placed throughout the story to ensure that the reader is always guessing as to what happens next. The primary device that Doyle uses is a combination of melodrama and academic writing. The latter is used in abundance with touches of the former to ensure that the reader is not put off at any point. Furthermore, it ensures a sense of realism which makes the mystery much more intense. Doyle's academic style can be seen from the very first sentence of the story when he states: "Of all the problems, which have been to my friend Mr Sherlock Holmes for solution" Coupled with academic writing is understatement when he writes, "At the time the circumstances made a deep impression upon me, and the lapse of two years has hardly served to weaken the effect." Melodrama can be observed from the statement, "[it] was so strange in its inception and so dramatic in its details" Throughout the beginning of the story the credibility of the narrator, Dr Watson, is built up to ensure a relationship of trust between him and the reader. This means that everything he says is instantly believable and this amplifies the mystery and suspense. An example of this is: "My practice had steadily increased, and as I happened to live at no very great distance from Paddington Station, I got a few patients from among the officials." Here you can see that Doyle is emphasising Watson's profession. The reader is given the impression that because Watson is a doctor he can be trusted. Furthermore, the reader knows that he's not going to dramatise the events. To ensure ... ...le size but of an exceeding thinness. I do not think that I have ever seen so thin a man. His whole face sharpened away into nose and chin, and the skin of his cheeks was drawn quite tense over his outstanding bones. Yet this emaciation seemed to be his natural habit, and due to no disease, for his eye was bright, his step brisk, and his bearing assured." In conclusion, I will say that using all these devices, Doyle successfully builds up curiosity and hence mystery and intrigue. Using little but heavy description, he is able to build up a powerful image that has the ability to shock the reader into submission. It is, for the most part, instantly believable and this serves the purpose of lulling the reader into a false sense of security. When the whole truth is finally revealed it is ever more vivid and much more successful in entertaining the reader.

Alice in Wonderland Essay

It’s almost impossible to set this story in the time and in the space because nearly all of it forms part of a dream: Alice was very tired and suddenly she felt asleep and began to dream. However, she didn’t realize that whatever she saw in Wonderland was only a dream, a product of her imagination but not the reality. Anyway, we could say that there are two main stages: the real world and Wonderland, the fictitious one. In Wonderland all is â€Å"nonsense† and strange, you don’t know what’s going to happen in each situation. The real world only appears at the beginning and at the end of the story when she wakes up from her nap. Because of it, this world is not very important for readers and for Alice too, who prefers living in a world completely different from hers. Interesting and strange things only happen in Wonderland where everyone is mad. Moreover, there we can see a lot of different places where Alice spends her time like the rabbit-hole, the house of the rabbit, the garden, the house of the Dukes. The time is not very clear because Alice thinks that she has spent a lot of time there, but all her adventures only last the time of her little nap. When you are sleeping you can believe that you have spent a lot of time dreaming and perhaps it has been no longer than fifteen minutes. She doesn’t have any kind of time in Wonderland and everything happens all at once and very quickly; so that she didn’t realize.

Cause and Effect the Crusades Essay

In the High Middle Ages of the year 1095, Seljuk Turks stormed into Baghdad taking Jerusalem with them. They ravaged the towns and conquered all of Asian Minor from the Byzantine Greeks. Christian lands were burned and pillaged by an accursed race. The Byzantine emperor was in a state of emergency and requested help to fight against these people. The pope responded with a new kind of fighters to defend the lands. He called on the knights of Christendom to form a crusade. Their mission was to rescue Jerusalem and the Holy Land from the Muslim Turks. The knights felt intense excitement and joy to fight for their religion. Their morale was high since the pope promised forgiveness for their sins if they died. Rewards and gifts would be given to those that successfully conquered the cities of the Holy Land. The Crusades won Jerusalem after losing many of their troops through hardships. They sacked Constantinople and savaged a spree of loot. Temporarily, they strengthened papal influence with successful battles to take back towns. However, later crusades declined the papal prestige since they were not able to detain the Byzantines. The Crusades were never able to successfully accomplish their mission of taking back the Holy Land but brought many long-term effects that would modify the empire. The crusaders weakened the feudal nobility since they lost many of their lands to go on expeditions. The Byzantine power also decreased with the powerful attacks from the Crusades. Religious intolerance erupted with the Muslims, Jews, and Christians. These religions used each other as scapegoats and attacked each other with hostility. The Crusades brought an increase in trade to the empire since they purchased new utensils and foods from Arab markets that benefited them. In the long run, Crusades sparked changes that would important to the future of the empire’s economy and people.

Annexation of Hawaii

Not many Americans are familiar with the history behind Hawaii becoming part of the United States. Most people know Hawaii for beautiful beaches, nice weather, and the native cultures. The annexation of Hawaii is an interesting story and was not an easy task to accomplish for the United States. The story of the annexation is a story of conflicting goals as the American businessman struggled to obtain favorable trade conditions and native Hawaiians sought to protect their culture and heritage. In 1891 Hawaii was a monarchy ruled by King Kalakaua and was later ruled by his sister, Queen Liliuokalani.The United States began seeking interest in Hawaii in the early 1820s to expand on agricultural growth. The United States became interested in Hawaii’s sugar growing agriculture and began trading with Hawaii [1]. America began trading and making deals with Hawaii while King Kalakaua was still ruling. During this time the United States did not charge anything for importing Hawaiian su gar. Also, the United States established a U. S. naval base at Pearl Harbor in the late 1880s. The sugar growing industry is where the annexation of Hawaii started to begin or was the root cause of the annexation.In 1890 Congress approved the McKinley Tariff; this tariff raised the rates on sugar being imported into the United States from foreign countries. The raised rates caused a financial hardship on the sugar farmers of the Hawaiian Islands. The American sugar farmers knew if the islands were to be annexed by the United States, then the tariff would be no longer needed. Queen Liliuokalani tried to rebuild the monarchy and was against the annexation with the United States. Many of the local sugar farmers were plotting a revolt to defeat the Queen because of her opposition to the annexation.American troops invaded the island without the consent from the President of the United States. The troops overthrew the Queen in a bloodless battle on January 17, 1893 and raised the American flag to lay claim of their new proclaimed territory [2]. After being overthrown by the American troops the annexation committee decided to proclaim themselves the Provisional Government. The Senate did not get a chance to ratify the treaty of annexation before the new President, Grover Cleveland withdrew the treaty.President Cleveland felt the United States acted inappropriately by ordering the overthrowing of the Hawaiian monarch and quickly withdrew the annexation treaty. Queen Liliuokalani resumed her authority as queen and leader, but the newly appointed President of the Provisional Government, Sanford Dole, was not so willing to submit his power back to the Queen. Many of the natives were not happy with the new government and began to form rallies to protest. Two groups were formed to try and prevent the annexation of Hawaii.The two groups were Hui Hawaii Aloha Aina (this was the female group) and the other group was Hui Hawaii Aloha Aina o Na Wahine (this was the male group). The groups fought to try and prevent the takeover, but were not successful. The leaders of the rebellion along with the Queen were put in prison. The Queen was imprisoned because she failed to stop the fight. In 1897 the new President of the United States, William McKinley, was inaugurated. President McKinley was in favor of the annexation. McKinley along with three representatives of the government of the Republic of Hawaii signed a treaty to annex Hawaii.Once the treaty was signed, it was then passed on to the Senate for ratification. Once again this provoked the two protest groups, who then decided to organize a mass petition drive. The groups hoped to accomplish showing the American government that the majority of the Hawaiian natives wanted the annexation to be stopped. The groups gathered 21,269 signatures to oppose the petition [2]. Four delegates along with Liliuokalani met with Senator George Hoar to present the petition for the Senator to read to the Senate.The petition w as formally accepted and the treaty was turned down by the Senate. Not long after Senate opposed the annexation treaty was the subject brought up again. A United States’ battleship was blown up in the Havana Harbor. The Hawaiian Islands became a key place for the refueling of the naval ships during the Spanish-American War. The Congressmen who were for the annexation of Hawaii submitted a proposal to annex the islands by joint resolution, which required only a simple majority, vote in both houses.The â€Å"Newlands Resolution† passed Congress and President McKinley signed the document on July 7, 1898. After being, annexed Hawaii remained a United States territory and then in 1959 became the fiftieth state. Bibliography 1. Schamel, Wynell and Charles E. Schamel. â€Å"The 1897 Petition Against the Annexation of Hawaii. †Ã‚  Social Education63, 7 (November/December 1999): 402-408. 2. ushistory. org. â€Å"Hawaiian Annexation†. U. S. History Online Textbook. Accessed March 19, 2013. http://www. ushistory. org/us/44b. asp.

Multiculturalism In Canada: The benefits of a multicultural society Essay

Canada is a very interesting country, mainly due to its diversity. The weather in Canada can be both freezing and very hot. Some land is rocky and mountainous, while other places are composed of flat, rolling hills. And in Canada, you can find many different races, from Asian to Latin, African to Indian. Canada is the most multicultural country in the world, and a lot of Canada’s development and success can be attributed to immigrants coming into Canada (Samuda, 1984). Yet not all people agree that multiculturalism has had only positive effects on Canada. There are some drawbacks that are due to Canada’s policies on immigration and multiculturalism. However, by examining key points and facts concerning multiculturalism in Canada, it is evident that Canada’s policies on multiculturalism have had mainly positive effects on Canadian society. Canada was the very first country in the world to introduce a multicultural policy (Satzewich, 1992). In 1969, the Royal Commission on Bilingualism and Biculturalism heard many ethnic spokespersons argue that Canada should adopt the idea of a â€Å"cultural mosaic†, where different cultures would each contribute to Canada, making the country unified through each culture’s uniqueness. This was a different concept than the United States idea of a â€Å"melting pot†, where there would be many different cultures, yet they would all have â€Å"American values†, which would be the main factor that united them as a country. The Royal Commission agreed with this proposed policy, and presented it to the Government of Canada. Two years later, the policy was accepted while Pierre Elliot Trudeau was Prime Minister. In 1982, the policy became law, which helped to settle any racial and ethnic problems (Satzewich, 1992). In 1997, the Department of Canadian Heritage restructured the federal Multicultural Program. The renewed program worked towards three main goals: identity – fostering a society in which people of all backgrounds feel a  sense of belonging and attachment to Canada; civic participation – developing citizens who are actively involved in shaping the future of their various communities and their country; social justice – building a nation that ensures fair and equitable treatment and that respects and accommodates people of all origins (Internet Site, http://www.communication.gc.ca/facts/multi_e.html). The Multicultural Policy in Canada states that all people are equal, and can participate as a member of society, regardless of racial, cultural, ethnic, or religious background. Multiculturalism strives to preserve people’s cultural identity, while at the same time ensuring that common Canadian values are upheld (Reitz, 1980). Canada’s policy on immigration has changed over the years, reflecting societal views and economical conditions. Yet no matter how much the policy changed, the effects of this policy are very evident. Close to 10% of the adult population of Canada are visible minorities, and this amount is expected to double within the next twenty years (Satzewich, 1992). Visible minorities are â€Å"persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour† (Employment and Immigration Canada, 1987). This means that the immigrants coming into Canada are not only from European descent; rather, they are coming from other continents, such as Africa, South America, and Asia. Before 1961, 90% of the immigrants coming into Canada were of European descent. Yet in 1981, Europeans only constituted for 25% of the immigrants coming into Canada (Satzewich, 1992). This means that 75% of immigrants coming into Canada in 1981 were from Asia, South America, etc. It is obvious that Canada’s policy on multiculturalism has had a profound effect on Canada and its people. However, does this mean that multiculturalism in Canada has had a positive effect on society? Many will argue that Canada would be better off without its lenient attitude towards immigration and multiculturalism. There are several negative factors that are attributed to Canada’s multicultural policy. One of the main reasons why people believe that Canada’s multicultural policy does more harm  than good is because it creates racism. By putting many different races together, all of which have different cultural and value differences, acts of discrimination and racism are bound to occur. Also, some immigrants bring with them histories of conflict in their home countries to Canada, which leads to  problems that could include violence, hatred, and discrimination (Bibby, 1990). Rather than unite Canadians, these factors would only divide Canadian society. Another main reason as to why some people view multiculturalism in Canada negatively is because it creates confusion and misunderstanding. Many people that come to Canada know only their native tongue, and their own countries rules and laws. Being introduced to Canadian laws, language and customs can prove to be quite the challenge. A third reason as to why not everyone supports multiculturalism is because of the fear of eroding traditional British heritage. Canada has close ties to its mother-nation Britain, and many believe that by allowing immigrants of different ethnic backgrounds into the country, the link between Canada and Britain will only weaken (Satzewich, 1992). These are all examples of downsides to Canadian multiculturalism, yet there are many benefits that result from multiculturalism as well. The benefits of multiculturalism in Canada make up for the drawbacks. One of the downsides to multiculturalism was that it leads to racism. However, one of the positive effects of Canada’s policy is that there is, over time, less racism. This is due to the fact that once many different ethnic groups have been living with each other for some time, they begin to understand each other more, and therefore feel closer and more connected to each other (Samuda, 1984). This results in less racism and prejudice towards one another. Another positive effect is that since there are many different cultures living with each other, people will benefit because they will learn more about different races, and will develop a greater understanding of the  cultures around them (Samuda, 1984). For instance, a Hindu who only knows his own religion and way of life will see the way that other races live, and therefore his knowledge about other religions, countries, values, etc. will grow. This in turn allows the Hindu to have more freedom, because he now sees other ways of living, and can choose however he wants to live. This is a very important aspect of Canadian society: the ability to live freely, and to choose whatever religion and way of life you want. Another positive effect that multiculturalism has had on Canada is that Canada is now a country so diverse and so rich in culture, that there are now vast amounts of ideas, opinions, and lifestyles to explore. Without multiculturalism, Canada would not be so rich in art and cultural traditions (Samuda, 1984). All of the above benefits that multiculturalism has had on Canadian society are important, yet the main positive effect that multiculturalism has had on Canada is that it has basically shaped Canada into the country that we now know it as today. Without Canada’s multicultural policy, not very many immigrants would be coming to Canada. And without immigrants, Canada’s population would be very small, and its economy weak. Immigrants that come to Canada are beneficial to Canadian society because: they  pay taxes, create jobs, and they add to Canada’s economy, among other things. Immigration into Canada is the main reason as to why Canada has become a successful country (Reitz, 1980). Evidently, Canada has benefited from its multicultural policies, in particular its policies towards immigration. However, what is society’s attitude towards immigration? Back in the early 1900’s, foreigner’s were mostly seen as inferior. They were not treated the same as white people were (Bibby, 1990). So the question that should be asked is why were so many immigrants even allowed into Canada, if they were not wanted there? They were allowed to come simply because Canada needed workers. An easy solution to the increasing demands for labourers in Canada was to allow immigrants to come into the country to work (Bibby, 1990). After a few decades, these  immigrants had contributed a large amount of their time, work, and money to Canada, and their efforts were not left unrecognized. This was around the time when Canada’s Multicultural Policy was composed, and later put into effect. Attitudes towards multiculturalism and immigration in Canada changed significantly while Canada’s economy was expanding after World War II. Canada needed workers, and many flocked into Canada, only this time, not all were labourers. Many were professors and well-educated people, whom were fleeing their home country, coming to Canada as refugees (Satzewich, 1992). Over the next few years, Canadian attitudes towards multiculturalism became more welcoming, while the last racial and ethnic barriers to Canadian immigration were removed. With immigrants mainly moving into large cities in Canada such as Toronto, Vancouver and Montreal, cultural diversity was becoming increasingly evident in these major urban areas (Satzewich, 1992). Most immigrants moved into large cities because of two reasons: work was easier to find, and other people of the same ethnic background as them would be living there as well. Today, 90% of foreign-born Canadians live in one of Canada’s fifteen largest urban centers (Reitz, 1980). Over the years, attitudes towards multiculturalism and immigration have changed, with many people now recognizing the benefits of a multicultural society. People are now looking towards the future, trying to see what effects multiculturalism will have on society within the next few decades. Of course, Canada’s policies towards immigration and multiculturalism will be affected by changes in social values and the economy over the next few decades. Throughout history, it is evident that immigration into Canada becomes more open and welcome when there is a need for a larger labour force (Bibby, 1990). No matter what policy is put into effect, one thing remains clear: the more Canadian society becomes culturally and racially mixed, the greater the need for tolerance and acceptance for one another as fellow Canadians. A multicultural policy that  meets the needs of both long-time residents and the newly arrived will prove to be the most successful policy (Samuda, 1984). After reviewing this information about multiculturalism in Canada, one can clearly see that multiculturalism is an important aspect of Canadian society, and society has benefited immensely due to Canada’s policies towards immigration and multiculturalism. While there will always be negative opinions towards multiculturalism in Canada, the majority of Canadians recognize the importance of Canada’s multicultural policies, and support them in their entirety (Bibby, 1990). Because Canada’s population is composed of so many different racial backgrounds, the future of Canada depends on the commitments of all its citizens to a strong and unified Canadian identity, while still keeping their own culture and unique way of life. As it does so presently and as it has done so in the past, multiculturalism will continue to benefit Canadian society, making the quality of life better and more fulfilling to all Canadians. Bibliography 1)Bibby, R.W. (1990). Mosaic madness: The poverty and potential of life in Canada. Toronto: Stoddart. 2)Employment and Immigration Canada (1987). Employment Equity Act, Regulations and Schedules. Ottawa. 3)Reitz, J.G. (1980). The survival of ethnic groups. Toronto: McGraw-Hill. 4)Samuda, Ronald J. (1984). Multiculturalism in Canada: Social and Educational Perspectives. New Jersey: Prentice Hall. 5)Satzewich, Vic (1992). Deconstructing a Nation: Immigration, Multiculturalism and Racism in ’90s Canada. Toronto: Fernwood Books. 6)Internet Site: Facts on Canada: Multiculturalism in Canada. http://www.communication.gc.ca/facts/multi_e.html, Minister of Public Works and Government Services, 2001.